Organizations have personalities. It isn’t too far of a reach to think about a company’s soul.
Recently on a flight, I found some notes where I was thinking about this on paper. Wondering about Idibri’s soul and how we might express that…
Our “Soul” is:
1)To impact individuals by solving problems. There is satisfaction that comes from participation in seeing a solution come to fruition. Every person in the team lives to identify the clients problem, generate a solution, see the solution implemented and see projects completed. The process is not the goal; its the tool. The end result of making a difference is what the team gets up in the morning for.
2) To be part of projects that make a difference in peoples lives and have sustaining value in the communities that they touch. We enjoy working on significant projects with a focus on creating spaces where people can connect. We believe that the value of connection is life-affirming and creates health, financial and societal benefits.
3) To perform with excellence and innovation to the best of our ability and to strive for more every day. We are convinced that mediocrity and mundanity will not allow us to meet the goals that we have set ourselves for making a difference in our world. Mediocrity thrives in a culture of fear. To overcome it requires creating a culture of experimentation and support internally with no room for ego so that we can push ourselves constantly – and be eager to be pushed.
4) The joy of doing this as a team. While we enjoy leveraging the intellect, creativity and wisdom of our team—this isn’t just about us, but also the client and other design, construction, finances, legal and HR people we team with. We have to avoid silos at all costs and to believe that collaboration at every level is not simply a buzz word, but is both personally satisfying and an essential means to our goals.
Why do these ideas matter? Organizations “leak” their soul values in every interaction internally and externally. Just as people always eventually reveal who they really are, so do organizations. Having a good “soul” matters.Tags: branding, identity